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Business at the Base of the Pyramid Knowledge Center

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Uploaded by on Mar 10, 2009

Professor Kasturi Rangan and Senior Lecturer Michael Chu describe their collaboration to create an Internet-based research portal for the rapidly changing field of business at the base of the pyramid. Designed to give students faster access to complex and diverse resources, the BBOP Knowledge Center has grown with student input and changing world events. As a result, students have identified significant business opportunities and the faculty have further refined the course based on new content.

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