Greg Cordell on The Brains on Fire Book

Greg Cordell talks about the Brains on Fire book. Here's a little teaser:

"Igniting sustainable movements is hard work.
It's building with people, not tools."

"Featuring ten lessons you can start building on today, it takes you step by step through lessons the authors have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you."

Learn more at http://brainsonfirebook.com/ and get daily musings from the flaming cerebellum's of Brains on Fire at http://brainsonfire.com/blog.

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