Piano Stairs - Fun Theory (Volkswagen Sweden)
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Uploaded by VolkswagenAustralia on May 6, 2010
Can we get more people to choose the stairs by making it fun to do? Check out the 'Piano Stairs', part of Volkswagen's Fun Theory campaign.
We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The Fun Theory.
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All Comments (10)
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I want this in my houe ^_^
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good idea!
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Play him off stair cat!
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A very good example of virale campaigning :) (we saw the spot yesterday in our marketing-course)
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A very good example of virale campaigning :)
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the pianist!
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Nice Ad ^^" I like it
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ideas like this help to make a better world
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What a great idea!
nicechewi 1 year ago 9
Good idea. But, wouldn't the novelty quickly wear off?
atanveer123 1 year ago 5