Jim Joseph on How to Create a Brand Experience

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty.

Award-winning brand architect, author and marketer, Jim Joseph calls this ideal combination the "experience effect" and he's here to teach you how to effectively create an experience that takes your brand to the next level. Specifically you will learn how to:

• Understand your brand's target audience
• Conduct more effective market research
• Connect with customers on an emotional level
• Establish appropriate and engaging customer touchpoints
• Link digital and nondigital media
• And more

About Jim Joseph
For more than 20 years, Jim Joseph has helped blockbuster brands like Kellogg's, Cadillac, Tylenol and Wal-Mart build consistent brand experiences across multiple touch points while successfully engaging and adding value to the lives of their customers. Jim is currently the President of Lippe Taylor, an award-winning brand communications firm that specializes in marketing to women and services clients including Nestle, IKEA, David's Bridal, Cetaphil and Fusion Beauty, to name a few. Jim is also the author of "The Experience Effect" and teaches a course on marketing at NYU. Previously, Jim was the managing director of Saatchi & Saatchi Wellness. You can view Jim's recent interview with Inside Communications here: http://vimeo.com/31042347

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