At Search Engine Strategies (SES) Chicago 2007 I spoke on the "Are Paid Links Evil" panel with William Leake, Founder and CEO Apogee Search Marketing.
This is a really important topic in the world of search right now. He has some very good thoughts on the topic. I really encourage you to watch this two part series.
Not understanding exactly what is going on in this environment right now could have major negative consequences on your web site.
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