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Social CRM: Challenges and Opportunities

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Uploaded by on Aug 7, 2009

In part two of 1to1 Media's Hot Topic Roundtable on social CRM, Bill Band of Forrester, Brent Leary of CRM Essentials, and author Paul Greenberg discuss the challenges and opportunities social CRM brings to the marketplace. They also predict the future of the concept, and make distinctions from CRM implementations of the past.

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