Market Oriented Strategy

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Uploaded by on Mar 7, 2011

Using a market oriented business strategy can lead to increased innovation, customer satisfaction, employee satisfaction, business performance and profitability. This presentation gives an overview of some of the basic concepts regarding market intelligence and market orientation, as well as some of the challenges associated with implementation.

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  • dud i need ur help that which marketing strategy will help more to convert the non marketing oriented organisation in to market orient organisations.

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