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Engagement: Combining breadth and depth

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Uploaded by on Jun 16, 2009

If you're a brand manager getting into the social web and your principal objective is "engagement," don't fall into the trap of choosing either depth or breadth. This is not an either/or proposition, it's an AND proposition. Combine the two, find the right balance, and rock out.

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  • Thanks again for the great video on breadth and depth. It addressed my main concern on that topic as I was reading your book. Very helpful!

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