If you're a brand manager getting into the social web and your principal objective is "engagement," don't fall into the trap of choosing either depth or breadth. This is not an either/or proposition, it's an AND proposition. Combine the two, find the right balance, and rock out.
Thanks again for the great video on breadth and depth. It addressed my main concern on that topic as I was reading your book. Very helpful!
QlinArt41 4 months ago