Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.III

Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO - http://coffeewiththeceo.com

Your 2nd generation LinkedIn friends trust you because you're a friend of a friend. "[LinkedIn generation connections] build a trust bubble."

"I don't pretend to know all of my [LinkedIn Connections]. You never know when they may benefit you or you benefit them down the road."

"Knowing your demographics and socialgraphics ... socialgraphics is identifying your consumers, potential customers, and where they hang out online."

"I don't have a right or wrong answer for that [social media strategies]. If anyone ever told you there's a right and wrong answer ... for social media [use], they are wrong. There is not ever a right and wrong answer because social media is so new and so malleable and changes so much, it's really a lot of trial and error to see what works for you in your business in your geographic area."

Category:

People & Blogs

Tags:

• inbound marketing
• marketing
• internet marketing
• LinkedIn
• social media
• social media marketing
• Coffee with the CEO
• Keith Parnell
• JASE Group
• JASE Digital Media
• Cameron Muro
• Digital Brand Manager
• LinkedIn Connections
• demographic
• socialgraphic