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2014 ALTA Social Media Summit - Business Strategies Conference 3/12/2014

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Published on Mar 21, 2014

Using Social Media to Increase Market Share

- Presented by: Nobu Hata, National Association of Realtors Learn how the National Association of Realtors and its members target consumers and use social media to create brand loyalty. You'll learn the best strategies to reach your consumer base and influence their online activity. If you are looking to increase your social ROI, this session is for you.

Social Media Fads and Flops

- Presented by: Wayne Stanley, American Land Title Association A cupcake baker displays poor customer service on Facebook and a national clothing company sends an untimely tweet. All the while you've just learned about 12 new social networks. In this session, we'll discuss the latest social media fads and flops and identify the best ways to use your time in an increasingly social world.

5 Tools to Make Your Social Life Easier

- Presented by: Ben Martin, CAE, Online Community Results Are you attempting to manage your social strategy on-the-go? Do you need to provide better analytics or content organization for the boss? This session will highlight five tools you can use today to better manage your time, your expectations and your results—whether you're reporting to yourself or your CEO.

Creating Content to Meet Consumers' Needs

- Presented by: Sara Langhinrichs, AARP Creative content doesn't have to be a full-time job. This session will highlight the best methods for creating content that will engage and resonate with your consumers. Whether you're a one-person team or working with a group of experts, this session will provide ideas to jumpstart your own social strategy without breaking the bank or taking too much valuable time.

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