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Uploaded on Aug 18, 2011
The Formula E project is an annual Summer event for GradID at Art Center College of Design in Pasadena, California. The class is randomly assigned teams of two. The assignment is to develop a racing vehicle powered by one 16 foot X 3/16 inch rubber strip with radio controlled steering and breaks.
The process combines the exploration of materials, automotive engineering, and a thematic design concept, which drives the team's design strategy, brand identity, racer design and all of the graphic presentation elements. The race event consists of Concours d'elegance (theme judgement) and three challenging race courses.