The Decision Maker

Our film for the ICA/M&C Saatchi 24 hours film competition. The brief was to make an advert for the ICA, with the emphasis being on 'the now', since that is what the ICA is all about, apparently. We were a runner up in the competition, which made all that non-sleep worth it.

Directors: Daniel Frankenburg and Donal Coonan
Cinematographer: Ness Whyte
Production Design: Marco Restivo
Editor: William Brown
Creatives: Daphne Tann and Jess Hall
Runner: Felix Coonan

Category:

Comedy

Tags:

• Thisisaknife
• Saatchi
• ICA
• 24
• hour
• advert
• competition
• HYPTV
• Graham
• Fink

[mrdanf]

I personally thought this well executed, well edited, well acted, well designed and well directed.

[aclcox]

Good all the way through. Impressive to make that in 24 hours.

The actor reminds me of Rowan Atkinson playing Bean.

[DomCliffordJones]

woahh donal that was amazing really funny at the end!

[timbothemighty]

Nice one Donal! good use of your comedic face.

[notcalleddavereally]

The end line was poor. I liked the chain reaction but the shooting in the kebab shop was poor.

[watchthestars]

Chain reactions are a bit trite aren't they? The end line is okay.