CEO Herb Kelleher addresses the employees of Southwest Airlines (LUV) SWA and expresses his concern over the threat of United Airlines UAL UAUA new low cost service, Shuttle by United in October 1994. An airline management team knows that they are doing something right, when the competition takes notice and is concerned. The employees of UAL did their part to make the Shuttle a success but unfortunately within 6 months of the start of the Shuttle, UAL management chose to turn the Shuttle into a hub feeder rather than to compete head to head with SWA. After that decision, Herb was not making these types of videos; he just sat back and laughed at UAL.
Another excellent example of United's ability to perform an incredible start out of the gate then forget that they were on the track, running in a race.
Ray1Stratton 2 years ago