TAC drug driving campaign - ADF reaction on Channel 7 news

The Australian Drug Foundation welcomes the new TAC safe driving campaign in Victoria aimed primarily at middle-aged people who use cannabis.

Our CEO, John Rogerson, recently commented on the campaign for Seven news.

Key points:

- Main culprits of drug driving are males aged 30 to 35 (88.5%)
- Some 32% of drivers killed in Victoria in 2008 tested positive to drugs
- A recent report found that 71% of drug users had driven a car within one hour of taking drugs
- Of these, 63% had used cannabis

The advertisement is part of a larger Arrive Alive campaign aiming to reduce the road toll by 100 more lives a year, to prevent 2,000 serous injuries and to reduce the seriousness of injuries sustained.

The Australian Drug Foundation acknowledges the extraordinary success of the TAC and the innovation of its ongoing advertising campaign. According to Australian Drug Foundation CEO John Rogerson: The TAC is a world leader in delivering safe driving and responsible use of alcohol campaigns. This latest shocking ad will have a powerful impact on those who use cannabis.

Category:

Nonprofits & Activism

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