Hondamentalism
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8:20
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Honda Accord "Birds"by villarrosas8,257 views
The bald engineer overcomes a few obstacles, reaches the red light, and stops. As the red light instructs...
...Hondamentalism.
Shazbat5 1 year ago
The main plot is that you face different difficulities when you want to "make something great". All the engineers "fail", as they cannot approach the light. All struggle for life, except the bald man with the tie, he overcomes every difficulity and finally reaches the red light. It represents the idea: never give up! Live for your dreams.
Awesome, I have a Honda logo instead of a heart in me :)
Pesemate 1 year ago
Sony ads are for homos
kinggheedorah78 3 years ago
i don't get it ..
emishore 4 years ago
Is the music in this video from anything?
driver1983 4 years ago 2
Fantastic, the best since the Sony Bravia ad with the bouncy balls.
drdomino 4 years ago
Not as mesmerizing as "cog", but then what is?
A good advert.
behahve1 4 years ago
astonishing ad really.
flyhalf2006 4 years ago
the last two honda ads have now really let the overall campaign down. SHAME.
oinky1 4 years ago
The idea for this campaign is clear to me, love it. For me, the website is the place where Hondamentalism really takes off. Created by Midas Collective, hondamentalism[dot]com is fantastic. It helps to understand the campaign fully.
Kudos to W+K, Midas Collective and all others involved in creating Hondamentalism!
purplesime 4 years ago