Boisvert Lingerie lesbian commercial
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Uploaded by jornalismo2000 on Feb 26, 2008
Title: The Appointment
Brand: Boisvert
Company: Boisvert Lingerie
Business Category: Fashion/Apparel
Region: Europe
Agency: Saatchi & Saatchi Advertising
Year: 1996
Target: Mainstream
Themes: All Lesbian-Themed Ads, Female Kisses, Lipstick Lesbians/Straight Male Fantasy, Some Skin, Women in Male Drag/Butch
A woman gets dressed into sexy, black lingerie, intercut with her walking through a crowded restaurant. As she passes one man, he sees her as in her undergarments alone. As she slowly struts her stuff forward, the text asks viewers "Do men deserve it?" We see her sit down at a table with someone we see just from afar, who leans forward to kiss her. Up close in the kiss, we see it's another woman and the answer to the question comes at the bottom: "No."
This stunning ad makes good use of relating the lingerie product to the story and is unapologetic about its overt lesbianism. Despite the widely-accepted phenomenon of straight-male fantasies of two women together, there is little advertising reflecting that. Boisvert's daring commercial is one of even few lesbian ads and fewer still that depicts women kissing. Few could imagine it airing in the United States.
After generations of invisibility, in these commercials guys actually get their guys and gals get their gals. Kisses and affectionate displays are enjoyed by same-sex couples in the imagery, transgendered persons are a non-issue, Gay Pride is celebrated and some commercials even seem to sell the idea of being "gay" more than the product. These ads exceed Commercial Closet's Best Practices.
- 116 likes, 3 dislikes
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Top Comments
All Comments (42)
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0:12 in looks like my mom
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Yanno what makes me think she might actually be a lesbian? The short fingernails!
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Watch a super hot Brazilian milf make out with her 19 year old daughter. Too sexy must see. Click my username.
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Meh
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AMAZING!!! Sexy and not vulgar! Both women are beautiful...
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What a fantastic ad! And I totally agree that they don't.....
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Does anybody know what music is playing in this boisvert lingerie commercial?
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I love this ad so much <3
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OMg! This is the greatest commercial ever created for girls only LOL.. Do men deserve it? Hell no!!
Callica2008 2 years ago 50
If they are lesbian then no, men don't deserve it. Same goes with gay men. Women don't deserve it. They are gay that;s the point.
Callica2008 2 years ago 33