Endure It! is a complete coaching, training, equipment retail facility and overall resource center for athletes from all walks of life and levels of fitness. Its qualified staff offers coaching services throughout the Chicago area.
Founder David Fix has been passionate about endurance sports his entire adult life. One day after a long training session preparing for the Hawaii Ironman World Championships, he realized something was missing in the Chicago athletic community.
He vowed to share his collective training philosophy and experience to promote the sport of triathlon and the athletes who train for it. David's goal is to enhance, simplify, and improve the athletic and lifestyle achievements of their fellow Chicago athletes.
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