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Facebook: Engaging the Passionate Fan | Connected Creativity 2011

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Uploaded on Apr 6, 2011

Christian Hernandez Gallardo, Head of International Business Development, Facebook

Interviewer: Robert Tercek, President, General Creativity

Millions of people update their Facebook status on a daily basis commenting on their favorite show character, team, athlete or breaking news. Christian Hernandez from Facebook highlighted best practices to engage with this passion to drive engagement with these fans.

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