Idearc Media Launches National Advertising Campaign 2

Idearc Media Corp., publisher of the Verizon Yellow Pages and home to Superpages.com(R), introduces the Idearc Media brand today with two 30-second national cable television commercials. The commercials, entitled "Storybook," present the Idearc Media brand by underscoring the connection between the company that spun-off from Verizon Communications and the established brand equity of Verizon Yellow Pages and Superpages.com. The commercials rotate for 10 weeks and will be seen by more than 89 million people nationwide. (Video: Business Wire)

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Entertainment

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• ADVERTISING
• MARKETING
• COMMUNICATIONS
• PUBLISHING
• TELEVISION

[theglassguy1]

@raqu3lnm3 yeah RIIIIIGHT sure they did

[raqu3lnm3]

Actually, they over delivered for my plumbing business. Idearc and the Verizon Yellow Pages has been the best investment I have made for my business.

[theglassguy1]

yeah they make a lot of promises they can't deliver on

[thedeets]

I wish Idearc Media would stop delivering yellow pages books to people who no longer want them and vacant homes. That would be much better for local advertisers who are paying for those books that will never be used.

[ndlili]

idearc makes the verizon yellow pages

[jimmyxjenn]

They publish ther verizon phone books.

[gupajd]

Ok .. so what the hell do they do? Can anyone tell me?