MAN-MADE is a commercial experiment that explores our relationship with commodities made by man.
Based in the West End during the four days of Frieze, MAN-MADE will present and sell identical multiples of one object each day; MAN-MADEs usp is that it removes the dilemma of choice that great democratic idea that, if abused, can induce a sense of anxiety. The market is edited down and objects are chosen from hardware equipment to inflatable toys; the item is repeated to form an army of itself, provoking our customers imaginations and encouraging a sea of associations. The celebratory and repetitive styling of the object will enforce its character upon the space and create a scene of colours, shapes and contours making a strong impression on the consumer and perhaps inducing them to buy. Design historian Emily King has selected an item for sale; performance artist Oriana Fox responds to MAN-MADE with a performance entitled Material Girl and a site specific sound installation entitled Consume from Shelley Parker will run for the four days. Bompas and Parr take us flavour tripping, and a free screening of Rainer Werner Fassbinders Why Does Herr R. Run Amok observes a measured mans alienation in middle class conformity who one day can take no more.
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