Marketing Talks at Google presents Matt Bailey
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Uploaded by GoogleTechTalks on Aug 29, 2008
Google Tech Talks
August 19, 2008
ABSTRACT
Analytics Into Action
Analytics according to Captain Kirk - The original Star Trek series explains many of the principles of analytics and the necessary tools for understanding visitor motivations, segments and website analysis. By looking deeper into the trekkie phenomenon, analysts can better understand how to make website data actionable and enjoyable.
Speaker: Matt Bailey
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Matt Bailey does well explaining how Analytic Services can be used to give data context so you can extract knowledge about a websites success at executing its purpose, and understanding its visitors.
I found it worthwhile viewing.
mdk1972 3 years ago 3