msf Girl

Medécins Sans Frontières continually deliver humanitarian aid around the world under the most difficult and dangerous circumstances. Their new ad, created by McCann London, aims to communicate the aid it provides and raise awareness of the plight of those it helps.
Girl, features a locked-off shot of a rundown building in a barren environment and uses real audio recorded in MSF field clinics and hospitals, in order to reveal the stark human suffering which MSF medics respond to every day. The story of the teenage girl who is being treated is relayed solely by supers.
It will run on national TV and in Cinemas around the country with media space generously donated by Pearl and Dean.
If you want to know more, or you fancy donating some of your hard earned cash, please visit www.msf.org.uk for details.

Category:

Nonprofits & Activism

Tags:

• msf
• 60sec
• revised
• landmines
• H264
• 16x9WS