My proposal is an urban landscape intervention, a distinctive mural as an experience in collective communication that uses the aesthetics of fractals and mobile phone technology to construct a sustainable, self ordaining social channel. I envision a contemporary mural that embraces the Age of Information, a landmark of 21st century New York City.
Using mobile barcode technology as a mass communication tool, the mural prompts viewers to interact with the artwork on both walls using a cell phone, that universal Manhattan appendix. When the mural is scanned with a mobile, viewers find tags, sentences that focus on green practices, taken both from local social and environmental networks as well as from the corporate and industrial world. The murals propitiate collaborative networks that have two things in common: each person owns a cell phone and is somehow in contact with the artwork.
Physically, the Mural Doing Well by Doing Good is a handcrafted digital installation, built using tiles and wrought iron sheets, which forms 2D codes that can be read by pointing at them with a telephones camera. The codes are QR -Quick Response- and HCCBC High Capacity Color Bar Codes. These interactive murals challenge the technology by taking it to the limit of reading blown out codes with implicit human error. It is, in a way, a humanization of one of the newest communications technologies.
The mural conveys the high pace of NYC, where everyone is connected and most people belong to at least one technology driven network. At the same time, it reflects a reality beyond the apparent, a work of art that in an age of immediate answers and instant satisfactions captivates the attention by making people slow down. At first sight, observers face the murals as artwork, created with a variety of materials that form an eye catching fractal rendering. Hidden inside, in a parallel world available through the most common of todays devices, there awaits a world of sustainable practices leads, positive as opposed to tragic green awareness, spread in dozens of QR and HCCB codes, telling
commuters they can also do well by doing good. The messages can change at will, in the case of the HCCB codes, to commemorate particular occasions. QR codes messages are embedded permanently.
I mix the concepts of art and social sense as reality beyond the apparent. I investigate
the aesthetics embedded in technological advances and dwell on their beauty to find an
inner universe. Mobile Tagging Art is the product of one of the most recent giant steps
in networking and communications: mobile internet. It uses widely available scanning
and decoding devices to read contents from 2D codes. To my knowledge, thisd be the
first interactive mural to be built in the City. A contemporary mural, Doing Well by Doing
Good is an urban experience that aims at leaving behind muralism as expression of
an industrial era. It reaches to crowds and individuals alike, in a quite intimate experience,
by ways of the digital capabilities already available on their phones. Aided by technology,
urban art can be an experiment in shaping knowledge based networks, made of
people who use it as part of their NYC every day living advantage.
http://800tenthave.pedromorales.com
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The Making of A Robert Daskal Tieby Bunskal1,068 views
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