Viral Videos - Case Study - MWS Media

http://www.mwsmedia.co.uk - The idea of a attempting a viral campaign is to attract the attention of the online marketplace by producing a short, punchy video that somehow hooks into the popular imagination and goes viral, that is, gets passed from person to person because its either funny, sexy, poignant, clever or a combination of these things.

We worked with Intuit creating two very different ideas. Our task was to take the popular international brand name of Quickbooks away from simply "accountancy software" and bring it more towards "the software any small business can't be without".

We created two solutions, the first being the production of a quirky animation, making a hero of Quickbooks who changes the life of one rather depressed small businessman. The second was a set of short videos, supposedly captured for real at a pitching session full of wacky characters trying to sell their own ideas for adverts to the Intuit executives.

Integrating a selection of finished videos into over 25 social networking platforms, they became instantly viewable around the world. Intuit were also able to monitor click-thru's and view count to bounce-rates, creating invaluable feedback for their marketing. A viral campaign like this can work wonders, because in a really cost effective way you are creating brand awareness and driving traffic to your website.

Category:

Film & Animation

Tags:

• Bertie Stephens
• Ben Myers
• Phil White
• Kiri Nowak
• Adel Louertatani
• Nick Blair

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