Bruce Mau on Competing with Beauty

The notion that we need to compete with beauty is that the world that has evolved is a mobile world, people, capital, ideas, technology have mobility. If places and cultures want those things to be in their place, if you want people with knowledge resources, with money, with wealth of understanding of the world, to be in this place you have to compete to get them here, and keep them here. The way that you are going to do that is with beauty. And that means beauty of all sorts, that means culture essentially, it means culture of a place that is beautiful. ANd if can't make a place beautiful, what you're telling to young kids that have knowledge & mobility, umm, you're telling them "get outta here". So if that's what you want, well fine. If you want some of the kids to stay, and contribute to building a new culture and contribute to building wealth, and building value, and building a real future, then you have to work, you have to do everything can to make this place beautiful. Now what you, you have an unique situation of starting with an extraordinary place, and having the radical capacity to shape it. In some ways, one of the most surprising things about Sudbury, is that you have tools to shape the world, but you mostly only use them for mining instead of using those tools to create the most extraordinary place in the world very inexpensively. So you have the tools but you are embarrassed to use them. And I think the opportunity is just absolutely huge.

Category:

Nonprofits & Activism

Tags:

• imagine sudbury
• bruce mau
• sudbury
• ontario
• nickel
• mining

[bondojito]

Puta! Que belleza!