Z by Zandra Rhodes OK! TV

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Uploaded by on Mar 9, 2010

At 69, Zandra Rhodes hasnt finished brightening up the fashion world, with news shes creating a diffusion line, Z by Zandra Rhodes. In collaboration with Noelle Reno, formerly of Degrees of Freedom, Rhodes will be the primary designer while Reno will act as creative director. The collection is to stay true to the wacky 1970s style of the Zandra Rhodes label, featuring signature print dresses, along with jersey basics, including leggings and tees. The aim, as with most diffusion lines, is to appeal to a younger customer or, at least, to a different one. Having dressed Princess Diana and Freddie Mercury, its a relief to hear that Rhodes is expanding her range, which is no longer limited to royals (or those with a royal-sized bank account). The designers main label, which currently sells at Barneys, New York, will continue, while Z by Zandra Rhodes will launch at Harvey Nichols, London, in April.

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