Outside the Lines - Mark Emmert, NCAA president

In 1984, the Supreme Court ruled that NCAA member schools could negotiate their own television contracts, adding, "In order to preserve the character and quality of the 'product,' athletes must not be paid." That decision threw open the commercial floodgates. Now, college sports in many ways resembles professional sports -- but not when it comes to player compensation. Schools are still prohibited from offering athletes more than the value of their scholarships, by NCAA rule. Separating athletes from the money all around them has proven a challenge to new NCAA president Mark Emmert, whose governing body has faced criticism for its investigations of amateurism violations at Auburn, Ohio State and other schools. He argues that star athletes should be happy with tuition, room and board, but critics note that schools are reaping millions on players' likenesses and talents. Outside the Lines' Tom Farrey examines the new NCAA leader.

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Sports

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• Mark Emmert