Africa Rising by Vijay Mahajan

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, Vijay Mahajan, a marketing professor at The University of Texas at Austin, reveals this remarkable marketplace as a continent with massive needs and surprising buying power.

Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa's unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development.

Category:

Education

Tags:

• Africa
• Vijay
• Mahajan
• developing
• world
• business
• opportunities

[tamaduni]

@kentarikhapri If Africans home and abroad i.e African Americans Brazilians etc looked at themselves as one people we would be unstopable ---we are not united !!!!!!!

[DIJV79]

900 million know way ! more like 1 billion in the next 20 to 30 yrs 1 billion consumers. Watch out people Africa could be the next up and coming China. It would be wise to invest early and get in their as soon as possible. Trade with China will only snowball in the years to come this is when alot of billionaires will be made.

[kemetkush]

@THEHAITIAN1804 some african-americans think they are better then other american-americans...some africans think they are better then other africans...some haitians think they are better then other haitians...but we are all black-people and we must unite or die.

[THEHAITIAN1804]

African Pride.

[THEHAITIAN1804]

@kemetkush Actually African-Americans think they are better then Africans, it's a fact. I live in the U.S., trust me, I know what i'm talking about. They are brainwashed by the western media to think they are AMERICAN and they are not like the Africans in Africa.

[sexyrose93]

All the crap Africans be through for thousands of years we deserve better!

[kemetkush]

@OBSysteme the african-americans love the african-people...we are one.

[sexyrose93]

I'm African American I would love unite with my African bro & sis. America is too racist for me! its time for the African diaspora to come back home. I want to live in Africa for peace! So i don't have to be called monkey, ape, non-human, porch monkey, slave, dirty, mud face, and ect. Anymore.

[hotepk]

Warning to all Africans...the whites, especially Jews mean to suck your life blood, cheat and exploit you and do you like they've done to millions of others all over the world for centuries...before you know it they will leave you broke and homeless in your own land-white people in America are now experiencing what happens when you allow these historical parasites a toehold...wake up Africa and do not allow them access to your resources!!

[kentarikhapri]

FYI, taken with the African Diaspora ( So-called Black Americans, Afro-Latins etc. ) all around the World. Africans are at 1.5 Billion, It's called the African World. I'm a So-called Black American and I will be moving to Africa in the next 6 months or so. For Business... Watch out for the African World. With Africa on the rise and (So-called) African Americans with a buying power of 1.2 trillion by 2012. I will say Watch out for the African World.