http://overlima.com/make-your-on-page-keywords-into-profitable-keywords When building an online business its important to cover a wide net of keyword phrases that capture your target audience. From highly competitive terms with lots of traffic, to long tail and low competition search terms.
Your customers will rarely use the same search same terms to describe your product or service. In fact according to Google, 50 % of all search terms entered into Google every month are completely unique.
Thats one help of a piece of information. If there completely unique, how do you target them?
Well lets keep this simple, if you dont have the keywords that your customers enter in the search engines, somewhere on your site, then your site will never appear in the search engine results.
So its essential to have a lot of keyword phrases that match your audience, as well as structure them into appropriate pages. By doing this you transform your keywords into profitable keywords.
Each page should have its own Primary keyword phrase as well as having a few sub phrases that it can target. Along with this each page should have a sprinkling of keyword modifiers.
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