NLP Copywriting Contest

NLP Copywriting is about Persuasion With Elegance. In this example, Dr. Harlan Kilstein shows how NLP can be used to change a belief.

Category:

Education

Tags:

• NLP
• Copywriting
• Harlan
• Kilstein
• Neuro
• Linguistic
• Progamming
• Hypnosis

[chisaoboy]

Nice presentation, however there is absolutely no scientific support for the effectiveness of NLP. I personally studied under Bandler, Dilts, DeLozier and Epstein and others. I've come to believe--as have many researchers--that it's untested theory. Eisner (2000) in 'The Death of Psychotherapy', states that not "one iota of clinical research supports their (NLP proponents) claims. Apparently, no peer-reviewed researched has been published in over a decade."

[overnightcopy]

That's just not true. I got my doctorate studying Therapeutic Metaphor and was aware of all of the research at the time.

Most of the topics of NLP had been studied by that time.

[chisaoboy]

No scientific studies support the claim that NLP works. However if you provide them, I will surely check! I'm more interested in studies supporting NLP for the purposes of copywriting/sales/persuasion (as opposed to therapy). All one can find are ads selling products that claim it works. Advertising is my business for over 2 decades. Where are all the studies? In fact, point me to just one and I will gladly review! Thanks.

[overnightcopy]

First, the only studies that exist are for NLP in the therapeutic model. I never looked for one in the sales/persuasion model although there were some studies on the use of predicate matching and eye movements that would be relevant.

You can always look up my own dissertation

at University Microfilms but the research

is now long out of date.

[chisaoboy]

By the way... please don't misconstrue my comments as belligerent. I've spent much time studying NLP with the founders and other top trainers and am now looking at it critically, which I should have much earlier. Is it a king's new clothes effect, here? Perhaps. People want to believe... that's why I don't doubt its effectiveness in THERAPY. For business use, I think it sounds good, but really doesn't do much of anything except make its users feel sophisticated using all the NLP buzz words.

[overnightcopy]

Oh I'll agree with you 100%. The first time I encouraged a critical look at NLP I had my head nearly removed from my shoulders.

No offense taken.

[jonmcculloch]

I'd love to see any evidence anywhere for anyone's beliefs being changed. It's just a statement with no evidence to back it up.

[murphy903]

NLP does work. For one, Joe Vitale proved it to me. It isn't about getting a study to prove it. Go use it yourself and you'll see. I'm not at all interested in some so-called researcher proving anything. The question is, does it compel people to buy, especially on this subject of copywriting. Just go try it. You'll see (hear and feel :) that it does! No argument is needed here. Split test it for a product and see for yourself. You'll find its a no brainer.

Thanks for the video.

[chisaoboy]

I wish you the best, my friend. If you can make it work, maybe one day I'll be buying your products. :-)