Innovation Summit '09, Clayton Christensen (Clip #4, TechPoint)

Harvard Business School professor, author and entrepreneur will be the keynote speaker at TechPoint's Innovation Summit, being held at the Indiana Convention Center in downtown Indianapolis, Ind. on September 29, 2009.

For more visit: www.techpoint.org/summit

• Category

  Science & Technology

[Tatu Siltanen]

Another great example of a complete lack of perspective. Why do or don't they buy milkshakes? Who cares! Better questions: 1. Why do these people have to drive for so long that their brain goes numb and even sucking on a milkshake straw makes it feel slightly better? 2. Why are grown men trying to sell these people more milkshakes even when they know perfectly well that their customers are already incredibly fat and a milkshake per day is not going to improve the situation?

[Tom Smith]

Another great example of not knowing the answer to the question from analytics. You must talk to customers to understand what they're thinking.