UVU: Contestant 8 Do the Dew at UVU 2010

In the 1990's Mountain Dew launched a campaign featuring extreme sport athletes competing and shouting "Do the Dew" during their sport. The UVU Review rated drinking Mountain Dew as the #2 sign that you are at UVU and not BYU. Pepsi (Mountain Dew) is a major sponsor of UVU Athletics, thus, the "Do the Dew @ UVU" video contest was born. This marketing campaign to promote Pepsi (Mountain Dew) and UVU Athletics on campus has been a huge success mostly because of the participants in the video contest.

HOW WINNERS ARE DETERMINED:

50% will be based on total number of hits on each video and 50% will be based on judging by industry professionals.

Category:

Education

Tags:

• UVU
• Contestant
• Do
• the
• Dew
• at