PASSAT:志 在掌握

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Uploaded by on Oct 30, 2008

PASSAT很久之前的一支TVC,似乎是PASSAT刚刚进入国内的时候制作投放的,现在品来,仍是别有一番味道,将有追求者的心境完美表露,而影片中的意境更显导演的­功力。完美的SLOGAN完美的诠释了目标消费群体的心理属性。
个人认为,正是从PASSAT这支TVC投放后,PASSAT才从中国中级轿车市场领军品牌走下了神坛,当然只是猜测,没有数据的支持。

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Film & Animation

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Standard YouTube License

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