Manoel Marcondes Neto trata da integração entre Marketing e Produção Artística.

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Uploaded by on Jan 2, 2009

A jornalista Terezinha Santos pergunta ao Prof. Marcondes Neto:
- No seu livro anterior ("Marketing Cultural: das práticas à teoria") você menciona um aparente paradoxo entre o Marketing e a Produção Artístico-cultural. Que paradoxo é este?

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