http://www.negotiationdynamics.com/Newcar.asp Most dealerships have monthly and quarterly targets to meet. So going in at the end of the month or the end of the quarter puts more pressure on them to make a deal, particularly if they have not yet met their target for that time period.
You can always buy the car at their bottom line, but at the end of the month or the end of the quarter it may just be a little easier to pull it off.
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