BMW M5 ad - Road
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Uploader Comments (ikondrat)
Top Comments
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Any challengers?
3 years ago 6
All Comments (18)
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Where can I find a higher quality version of this video?
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LOVE IT!!! EPIC AD!!! but then Bob Lutz the father of the 3 Series brought forth the CTS-V and BMW and Cadillac became sinister brothers !!!! in the persuit of driving perfection!!!!
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Best BMW ad ever!!!
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dream
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BMW eats any road! and anything on the road!
Hoah!
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this ad fucks up all midle-age men that like cars....great
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Ahem, actually you'll find it was produced by WCRS LONDON no russians involved whatsoever. I know because i sat in the office next to them
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Nice car, nice commercial, just perfect.
4 years ago 3
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Best BMW M TV spot ever. The ultimate toys for boys, obviously a fairy tale story to match. Work on the BMW Canada account.
hellraisermac 5 years ago 6
Thank for your comment hellraisermac :) Fully agree, best toy for boys. This ad is from my friend from Russia (Eastern Europe) account. Though it was never aired there :(((
ikondrat 5 years ago
Maybe you find it has an impact because of two things: the car is awesome (cool M5 badge reveal at the end) and the ad is different (compared to feature-highlight ads by lexus).
?
ericyingling 5 years ago
you're so right actually. I haven't thought about it that way. indeed this ad seems to be smth which was not accepted by a client and maybe client allowed to put it only on the web or smth????
ikondrat 5 years ago
P.S. I also wonder was it a learning for BMW creative team from their internet movies attempt to integrate story telling on a bit of a higher level - actually shoot a real movie instead of a commercial.
ikondrat 5 years ago
This writing is quite sophomoric. Cool car. Weak ad. And have worked on the BMW NA account.
ericyingling 5 years ago
hey.
thanks for a comment. i think the ad is indeed weak however, what it made me think of is how you can leverage the exciting storytelling in advertising as well as how can limited branding actually helps. You never any sign of BMW in that commercial and M5 sign appears just for a second.
I also wonder what was its WHO (a target consumer), cause for BMW freaks like me I think that ad was quite impactful.
ikondrat 5 years ago