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Access Hollywood Uses Social Media To Spot Trends and Engage Audiences.mov

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Uploaded on Mar 7, 2011

What Access Hollywood says they find really intriguing about social media is taking the temperature of the audience. They can base whether to cover a story and/or how to cover a story based on the conversation in Twitter or Facebook. Before social media channels, new directors were sort of flying blind in comparison. Social media provides a gauge on what is important to viewers and that's what TV is all about! Here how Billy Bush uses social media... This video was taped while at the conference www.gravitysummit.com at UCLA held by @BeverlyMacy

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