Mark Frauenfelder at RTI 2010 (part 1)

Why geeks matter: Mark Frauenfelder takes a deep dive into the world of makers and DIY, and makes a case for why companies should pay more attention to communities of geeks (not just tech geeks), and less attention to what they perceive to be "the mainstream."
http://www.respecttheinternet.com

Mark Frauenfelder
Mark is the editor-in-chief of Make magazine, and the founder Boing Boing. He was the founding editor of Wired Online, andis the author of six books. His latest book is Made By Hand: Searching for Meaning in a Throwaway World.
http://www.boingboing.net
http://www.makezine.com

About Respect the Internet
Is marketing ruining the internet? What role can and should companies play in shaping online culture? Will marketing and internet culture ever be able to coexist in a state of beautiful harmony? Is there a middle ground between what marketers want to offer and what Web users actually want? These are the questions we ask ourselves every day at Ketchum, and on December 3, 2010, we brought our brilliant friends together to try to find answers. To learn more, visit http://www.respecttheinternet.com or http://www.ketchum.com.

Category:

People & Blogs

Tags:

• internet
• culture
• maker
• diy
• opensource
• boingboing
• web