Target Go! International Fashion Show

Neverstop was engaged by Target Go! International to create and produce a fashion show and afterparty to anchor the launch of London designer Luella Bartley's collection for Target. Neverstop designed an international airport lounge to be used for both the runway show and the afterparty inside the Manhattan Classic Car Club. The space was transformed into the airport theme by building it out to resemble a baggage claim and terminal.

Neverstop shot real photos of airplanes at Heathrow Airport in London and used them to fabricate full window treatments, giving party-goers the feel that they were looking out into a tarmac. The runway was built out as a baggage carousel with arrival and departure gates. Custom kiosk bars, light boxes, DJ booths, and seating areas were built and branded with the Target bullseye. Additionally, the catering staff was outfitted in pilot and flight attendant uniforms. Neverstop also created original baggage claim tickets that the guests could redeem for Target gift bags.

Category:

Howto & Style

Tags:

• Target
• Target Go! International
• Fashion
• Style
• London
• England
• Luella Bartley
• Runway show
• Fashion show
• airport
• Manhattan classic car club
• Heathrow Airport
• Party
• Launch Party
• Event Marketing
• Neverstop
• Advertising