In this interview, Gord Hotchkiss, President of Enquiro, explains Googles new emphasis on universal search and personalization. Then he offers a couple of strategies to employ to take advantage of these search results algorithm changes.
I especially like the concentrate on the person doing the search instead of the keyword-that makes so much more sense, one of the problems of online marketing is we seem to dehumanize the process. By focusing on the individual searcher (aka prospect) it brings a sense of connectivity with the market back into the equation.
Insightful questions, and good answers. Thanks for providing this type of great content to your subscribers, Dr. Wilson.
anntheblogger 4 years ago
Great video Dr Wilson
I especially like the concentrate on the person doing the search instead of the keyword-that makes so much more sense, one of the problems of online marketing is we seem to dehumanize the process. By focusing on the individual searcher (aka prospect) it brings a sense of connectivity with the market back into the equation.
spicegator 4 years ago