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SEO: Universal Search & Personalization with Gord Hotchkiss

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Uploaded by on Jan 10, 2008

In this interview, Gord Hotchkiss, President of Enquiro, explains Googles new emphasis on universal search and personalization. Then he offers a couple of strategies to employ to take advantage of these search results algorithm changes.

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Howto & Style

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Standard YouTube License

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  • Insightful questions, and good answers. Thanks for providing this type of great content to your subscribers, Dr. Wilson.

  • Great video Dr Wilson

    I especially like the concentrate on the person doing the search instead of the keyword-that makes so much more sense, one of the problems of online marketing is we seem to dehumanize the process. By focusing on the individual searcher (aka prospect) it brings a sense of connectivity with the market back into the equation.

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