Rich Media -- Unilever: Cornetto

Rich Media Banner Campaign
Advertiser: Unilever - Cornetto
Agency: GroupM
Goal: Promoting Cornetto Enigma
Release date: August 2011
Sites: Masculine channel (Man, Interviú, etc. ) and Feminine channel (Cuore, Woman, etc.)

Campaign Action: campaign launched to increase notoriety and engagement of the mobile user with the brand.
First interactive mobile campaign launched in Spain. Tapping on the banner it expands and freezes the screen. At that point the user is asked to clean the frost with the finger, revealing behind the new product and promotional content on it: Videos, photo gallery and access to Facebook.

Category:

Howto & Style

Tags:

• Unilever
• Cornetto (ice Cream)
• GroupM
• taptap
• TAPTAP
• networks
• Helado
• Ice Cream
• Estilos
• de
• VidaEntretenimiento