A Winning Advertising Campaign by AiFL Students (Part 1)

3rd place National Student Advertising Competition's winning presentation by AiFL "422" students who won BEST PRESENTATION, BEST MEDIA PLAN, BEST CONCEPT, and 3rd Place OVERALL.

Known as the super bowl of the college advertising world, NSAC, is a competition sponsored by The American Advertising Federation. This year, students from colleges and universities around Florida had to create an advertising campaign for State Farm. The students developed a 32-page integrated marketing campaign (with commercials and more) which they presented to industry professionals.

Thanks, Franki Cambeletta and Kelly Bennett who helped mentor the team to victory.

Category:

Education

Tags:

• advertising
• ad campaign
• state farm
• NCAS
• presentation
• media plan
• concept

[lostpear]

Where is the rest of the video? Strong opener...