Rentright.co.uk lights up the Birmingham skyline with innovative marketing campaign
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Uploaded by Rentrightvideos on Oct 14, 2010
Rentright.co.uk's new marketing campaign is making waves as the company aims to replace traditional marketing with cutting edge exciting media that reaches, intrigues and engages with the consumer.
The Birmingham skyline was lit up this past weekend when rental property portal, Rentright launched their marketing campaign in the city. The use of laser light projections enabled the company to project the Rentright logo and promote its current competition where website visitors can win an extreme experience.
Projections appeared across the city including the Mailbox, New street station, and Broad Street. Images were projected from a van customised with high-tech projectors on top. As the van slowly cruised through popular evening hotspots, highly-visible walls and buildings were illuminated with the Rentright logo. Throughout the evening we were able to create brand new advertising spaces where none previously existed - ad spaces that really stopped people in their tracks.
Modern media savvy consumers has resulted in many traditional marketing channels, such as television and printed advertisement becoming ineffective and stale. The use of projection advertising enables Rentright to reach people where they live, work and play.
Rentright.co.uk was recently re-launched as a dedicated lettings only portal, to bring an alternative choice to consumers in the market place. Rentright has the facility for agents to upload YouTube videos to the properties, floor plans, EPC's and full brochures in order to give as much detailed information to the consumer. The end user will also be able to look up the average rents by property type for the towns they are looking to move to as well as on Google maps. Rentright recently won and international interactive media award, nominated by companies such as Warner and Microsoft, who rated the site as user friendly with good content design and functionality.
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