3D Product Animation of the Workout 180 Home Gym

This 3D product animation sold an innovative piece of exercise equipment called the Workout 180 that
incorporates strength training, stability exercises and cardio workouts into one compact and portable
fitness device.

The animation challenges were first of all, to show the product's inner workings, which were not obvious at all from the outside. Animating the product in 3D allowed consumers a glimpse inside the cowling of this amazing invention, so they could see the complex array of bands and how they functioned. The Workout 180's unique resistance band system "pre-stretched" the bands inside the unit, providing 7 different levels of resistance.

The second marketing challenge for this product was how to VISUALLY express the different tension intensity characteristics of the Workout 180, and how they were superior to conventional band exercise gear. The animated diagram behind the product in some of the animated sequences demonstrated this simply and effectively.

The decision to animate this product was made by creative director Kim Cheetham at ad agency Distilled Creative. Toronto animation studio Mike Efford Motion Design created the computer animation.

See more samples of product and technical animations at:

http://www.mike-efford-motion-design.com/

For a full service ad agency with extensive experience marketing consumer products, visit:

http://www.distillerypost.ca

Finally, for an in-depth look at this remarkable exercise system, go to:

http://workout180gym.com/

Category:

Film & Animation

Tags:

• product animation
• 3D animation
• fitness equipment
• exercise
• bands