GraysOnline - Part 2 Growth by experimentation

Cameron Poolman, CEO speaks at Online Retailers Conference. Part 2 talks about the wine category and how it grew by experimentation. 96% of wine ordered are dispatched the next day. Part three can be found here: http://youtu.be/5Z4bDx3BMXk
Poolman also talks about the companys key capabilities and has it has transformed since he became CEO in 2005.
20 customer service staff - 90% of calls are answered within 30 secs.

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• Graysonline
• graysoutlet
• grays auctions
• cameron Poolman
• key capabilities
• build brand
• infrastructure
• IT
• customer service