Toyota Aurion V6 Game Changers: Cycling | Saatchi & Saatchi

The first in a series of three TVCs created by Saatchi & Saatchi, which are part of a fully integrated campaign for the new Aurion V6 model called 'Game Changers'.

The campaign focuses on innovations from the sporting world that have changed the game in their fields, with the first TVC focusing on the development of more aerodynamic cycles, which turned the world of cycling on its head.

The parallel is drawn between the surfing innovations and the new Aurion.

Category:

Entertainment

Tags:

• commercials
• advertising
• TVC
• Saatchi_&_Saatchi
• Aurion_V6
• Game_Changers
• Cycling

[MarketingMagazine]

Hahaha - do I detect a hint of sarcasm in your voice insaneflyz?

Seriously though, what do people think about whether this clip actually 'changes the game' or not?

[insaneflyz]

WHAOOOOOOOOOOOOOW!

[lavpivo78]

and our good friend j loves his hospitality and warmness the good old pen pusher

[lavpivo78]

lachlan thompson is my professional practise lecturer, very interesting man lots of stories to tell, and yes we have heard his bycicle triumphs ad now he is rolling in the...