We recently ran an online contest called Capitals Fan Connect where we asked entrants to submit a video or written story explaining how they connect with Sports using social media. Roberto, Judy and Sofia Coquis (otherwise known on Twitter as @30ballparksbaby were our winners.
We met them the night before the Washington Capitals home opener at the Baltimore Orioles game after finding them using the "Nearby" feature on the Tweetie (Twitter iPhone application). Their story was the perfect example of how social media can connect fans with their favorite sports.
In this video, we show how we found them at the Orioles game using Twitter which eventually led to an interview at Camden Yards. We then chatted the following day with Capital Hill in Washington, DC as a backdrop to award them the Capitals-Fan Connect tickets. Finally, we put together a short piece that shows all the excitement around the Washington Capitals home opener. The Washington Capitals added 3 new fans that day thanks to the power of social media!!
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