Uploaded by itvibes on May 30, 2011
Bruce May, CEO and President at Expert Knowledge Network (http://www.ekngroup.com) attended one of our Search Engine Optimization and Social Media Marketing presentation directed towards our existing clients to increase their traffic funnel, sales and bottom line.
As a business owner we constantly deal with drastic changes in the market which directly impact our strategies, and the paths we take to meet our year end goals. As a technology partner we feel it is our responsibility to share and educate you on the market changes in the web media and help readjust the rails towards your success.
So we came up with an idea. We conducted 'Client's Awareness Day' that we plan to repeat every quarter. On this day we shared our market research, and industry (technology) fluctuations with our clients that impact their business growth and offer solutions to fit the changes.
Topics discussed:
A. Intro to our business strategy and alignment for 2011 - 10mins
B. Google's Search Algorithm recent update and it's affect on businesses' search rankings - 50mins
Local Search Optimizaiton
Content is still King
Power of Social Media branding
Effective way to build backlinks
Funneling traffic using networking sites
Measuring and Analyzing Metrics (Website, & Social Media & Backlinks)
Our solution - SEO package with Feaures, Expand Pages, Benefits
C. Facebook Pages upgrade features. How to effectively use the new pages - 15mins
D. Questions & Answers - 15mins
If you need information on these topics contact us at 281.826.4880 or visit our website at http://www.itvibes.com
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