Google Buys DoubleClick For $3.1 Billion

(Best Syndication) Google Inc. will buy DoubleClick Inc. for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman and JMI Equity and management. Both Microsoft and Google were competing for the banner-ad company, but in the end Google paid over 20 times DoubleClick's estimated yearly revenue of $150 million.

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News & Politics

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• Google
• Advertising
• Business
• Double
• Click
• DoubleClick
• Double-Click
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• video

[CohFreak1994]

DOUBLE CLICK IS SO ANNOYING

[elchamber]

As they become more successful, the more I can see them as a contributor to a bland world. Youtube was so fun back then, but, now, it's so saturated with annoyance. The videos of annoying video-bloggers with the same video style are colorless.

[YOUTOOB1912]

Get peerguardian 2 to keep those pop up ads from Double click inc

[MTVBeavisandButthead]

doubleclick is annoying,i want to block that shit

[Snickerbocker]

Wow, I'm surprised they didn't agree to the deal in loose change. Can you imagine $3.1 billion in pennies?

[thekrutch434]

double click is kind of like spyware as it stores tracing cookies on your computer

[Randompzycho]

you dont

[sosmither]

I doubt its in CASH.  Do you know how heavy that would be?