Turning a customer into a brand champion

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Uploaded by on Jan 18, 2012

If you are in business the most important thing you can do is learn how to create brand champions to help you spread your message about your product and service.

I no longer want to rely on a white paper and your website before I do business with you, I want to read your blog. When I read your blog I want to learn more about your company, the people that work at your company, the products and services you sell. Tell me about your mission, give me insight into your organizational culture, engage me, show me that you care.

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  • @qwertyboi2 thank you

  • I could watch 0:57 all day. :P

    Good vid! Keep up the good work.

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